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Olivia Parker

The Journal

What to wear for a brand shoot

Guides1 min readOlivia Parker

Your outfit is half the story. Here’s how to choose clothes that photograph well and still feel like you.

Start with your brand

Think about the words people use to describe your business. Calm? Bold? Playful? Pick two or three pieces that feel like those words.

Solid colours, real textures

Plain colours and natural textures like wool, linen, leather or fur photograph beautifully. Small busy prints can distract.

Bring options

Bring one outfit more than you think you need. We’ll choose together on the day, based on the light and the location.

Wear what you move in

You’ll walk, sit and lean during the session. Choose shoes and pieces you can actually move in.

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